AD-72 Spending: Edgar $232,000, Pham $106,000, Allen $62,000, Dovinh $16,000
Posted by Chris Nguyen on May 25, 2012
In the 72nd Assembly District race, Republican Los Alamitos Mayor Troy Edgar spent $212,250 during the March 18-May 19 reporting period. This brings his total spending in the AD-72 race to $231,974. Surprisingly, this leaves only $10,791 in his warchest. However, the independently wealthy Edgar can easily write a check to his own campaign (indeed, he put $400,000 into his Congressional warchest before deciding to run for the Assembly instead).
Republican Orange County Board of Education Member Long Pham spent $62,675 during the March 18-May 19 reporting period, bringing his total spending in the AD-72 race to $106,072. He has only $1,412 left in his warchest.
Republican Huntington Beach Businessman Travis Allen spent $54,233 during the March 18-May 19 reporting period, bringing his total spending in the AD-72 race to $62,406. He has $23,389 left in his warchest.
Democratic Garden Grove Planning Commissioner Joe Dovinh spent $6,699 during the March 18-May 19 reporting period, brining his total spending in the AD-72 race to $16,352. He has $5,493 left in his warchest.
Democratic Candidate Albert Ayala did not meet the $1,000 threshold to file a campaign finance report.
There are no reported independent expenditures in this race.
Edgar spent the bulk of his money on reaching actual voters. He spent $119,433 on campaign mail and literature. He spent another $30,595 on slate mailers. That’s $150,028 of his $231,974 (65%) of his spending going to voter communication.
Pham just had a lot of overhead expenses. He spent $25,115 on slate mailers, $3,500 on TV ads, and $1,548 on palm cards. The rest of his spending went into campaign consulting fees, miscellaneous personnel costs, a $1,748 photography expenditure, and other overhead. That’s $30,163 of his $106,072 (28%) of his spending going to voter communication.
Allen suffered much of the same spending problems that Pham did. He spent $15,860 on campaign mail and literature and $5,000 in print ads. The rest of his spending went into campaign consulting fees, miscellaneous personnel costs, a $12,650 poll, a $900 photography expenditure, and other overhead. That’s $20,860 of his $62,406 (33%) of his spending going to voter communication.
Dovinh spent $4,063 on the COPS Voter Guide slate mailer, $1,315 on print ads, and $765 on campaign literature. The rest of his spending went into various personnel expenses and the occasional other overhead. That’s $6,143 of his $16,352 (38%) of his spending going to voter communication.
For visual learners:
It’s interesting how close Edgar and Pham’s personnel/overhead costs are, but Edgar has spent five times as much on actually reaching voters.
It is clear that Edgar is dominating the voter communication in AD-72, with nearly three times as much as his opponents combined. Edgar will come in first by a comfortable margin. It’s probably already too late for any of the other candidates to catch him. While Dovinh spent the least of the four, he still remains the higher spending Democrat. With the Republican vote split three ways and the Democratic vote split only two ways, the top two candidates in June will be Edgar and Dovinh, who will advance to the November general election.