Proposition 29 Mailbox: No On 29 Strikes Again
Posted by Former Blogger Chris Emami on May 10, 2012
We got another mailer yesterday from the No on 29 campaign. The mailer was similar to the John Campbell piece that I posted earlier being an 8.5 x 11 that folds out into an 8.5 x 22. Overall the lack of color to the piece makes it appear very bland and I don’t know that it will get the attention from the voters that it needs in order to make an impact:
OC Political 
Danny said
Get with the times, Chris.
Apple has made a killing in recent years with what you’d call “bland” advertisements.
Trends change in marketing, and “bland,” but clear and concise ads are in.
I haven’t paid too close of attention to the campaign itself, to have much of an opinion about their messages. But the plain and clear presentation is just fine.
Chris Emami said
Danny,
That’s a fair argument but I will agree to disagree with you. I think political mail is still a totally different animal from corporate marketing.