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CD-39: Royce, Chen, and Chen SuperPAC Spend $2.7 Million or How My Father Received Over 41 Feet of Mail

Posted by Chris Nguyen on November 2, 2012

Jay Chen & Ed Royce

Democrat Jay Chen is challenging Republican Representative Ed Royce

151,311 voters live in the City of Anaheim: 10,196 voters live in Ed Royce’s 39th Congressional District, 27,431 live in John Campbell’s 45th Congressional District, and 113,684 live in Loretta Sanchez’s 46th Congressional District.  You’ve seen Emami’s endless mail count on the Anaheim City Council race, but he has the good fortune to be one of the 27,431 Anaheim voters in CD-45.  This is a tale of the mailboxes for the 10,196 Anaheim voters in CD-39.

(For those of you wondering, Gail Eastman lives in Sanchez’s CD-46, Harry Sidhu lives in Royce’s CD-39, and Lorri Galloway, Kris Murray, and Tom Tait live in Campbell’s CD-45.  For those of you wondering for even more info, Steve Chavez Lodge lives in Campbell’s CD-45 while Lucille Kring, John Leos, and Jordan Brandman all live in Sanchez’s CD-46.)

Before I get into the mail, I should note there are precinct walkers and phone bankers from both camps scurrying and calling across CD-39.

An OC Political friend passed on a transcript he made of a phone call he received from the Jay Chen campaign in October.  The content of this script is clearly geared toward Republicans, and the OC Political friend who transcribed this call is a high-propensity Republican in a pure Republican household.

Here’s the transcript…

Hi.  Good afternoon.  My name is Andrew and I am a volunteer with the Jay Chen for Congress Campaign.

I’m calling you today to tell you a little bit about Jay and about his campaign for congress in your district.

Jay is a small businessman, a school board member and US Naval Reserves intelligence officer who is running to represent you in Congress.

Unlike his opponent, Ed Royce, Jay volunteered to serve our country and he will protect our veterans when they come home.

Jay was recruited right out of Harvard University to work for Bain and Company, a section of the successful Bain Capital, and he has valuable experience balancing the books and improving results without raising taxes.

Jay is clearly the right person to serve this district in Washington.  For more information about Jay or our campaign, please visit our website at chenforcongress.com.  And since you are registered to vote by mail your ballots will be arriving around October 8th.  Please remember to vote and sent them back in.

Thank you for very much your time and I hope you vote for Jay in the upcoming November election.

Here’s an excerpt from Chen’s 2011 school board re-election campaign biography:

In 2002 Jay joined Bain & Company, a global business consulting firm. While at Bain he worked closely with top executives of Fortune 500 companies to develop and implement crucial business strategies. He managed the roll-out and evaluation of new products for a global logistics company and analyzed the cost-savings for a mergers and acquisition in the technology space with a combined value of over $1 billion. Jay believes his financial and business experience will be of great value to the school board, which manages an operating budget of over $360 million dollars and nearly 3000 employees.

Anyone else find it fun that Democrat Jay Chen is touting his Bain experience while Republican Mitt Romney is getting trashed for his Bain experienced by national Democrats?

Now, on to the money: From July 1 to October 17, Royce spent $1,232,479 while Chen spent $406,351.  However, Super PAC America Shining (run by Chen’s brother) has spent $762,316, with $65,894 supporting Chen and $696,162 against Royce.

In other words, between America Shining and Jay Chen, the pro-Chen/anti-Royce spending since July 1 has reached $1,458,478 while Ed Royce has spent $1,232,479.

For both candidates, over 60% of their direct contributions came from individual citizens.  However, if you account for America Shining, the pro-Chen/anti-Royce money received has been 52% from PACs, and 33% from individual citizens, while pro-Royce/anti-Chen money that’s been received is 62% from individual citizens and 36% from PACs.

While Emami religiously scans each piece of mail that falls into his hand, I’m just going to take a picture of all the mail.  For my father, who is likely in the most coveted demographic group in all of CD-39 (high-propensity Asian independent), this is what $2.7 million of campaign spending looks like:

35 Pieces of CD-39 Mail

My poor father was inundated with CD-39 mail

He’s received 36 mailers, and there’s still three more mailing days before Election Day (today, tomorrow, and Monday).  I “only” received 15 mailers, and my Republican mother “only” received 8 mailers.  Inexplicably, my independent sister only got 1 mailer (it was pro-Royce).

I should note my 52-year-old father was not pleased to receive the America Shining piece entitled, “Senior News.”

Here are other ways to look at the 36 mailers sent to Dad:

  • Stacked on top of each other, they are 1/2 inch thick.
  • They weigh a combined 1 lb. 7 oz.
  • Laid end to end, they are 41 feet, 3 inches long.

They have achieved near-perfect parity in Dad’s collection:

  • 18 from Royce’s side, 18 from Chen’s side
  • 6 pro-Royce, 4 pro-Chen
  • 12 anti-Chen, 14 anti-Royce

From my father’s mail: For every pro-Royce, there were exactly two anti-Chen pieces.  For every pro-Chen piece, there were more than three anti-Royce pieces.  While both sides have sent virtually the same amount of mail and both have been pretty negative, Chen’s side has sent out more negative mail and less positive mail than Royce’s side.

Apparently, as registered Republicans, my mother and I were each ignored by Chen.  All 15 of my mailers and all 8 of hers were from Royce.  I received 6 pro-Royce and 9 anti-Chen.  Mom received 2 pro-Royce and 6 anti-Chen.

The anti-Chen pieces are making an impact on regular voters: one of my mother’s co-workers dislikes Chen because he seems so creepy because he’s always behind sunglasses in his pictures.  None of Chen’s photos have him behind sunglasses, except the one being used on Royce’s anti-Chen pieces.

In CD-39, postal workers and mailhouses are getting together to throw a big party about the post offices saved from closure and the mailhouses’ unexpected 2012 profits, but somewhere, there’s an environmentalist crying about the forests that Chen and Royce destroyed.

On a final note, my father’s siding with the family Republicans: Dad’s voting for Royce.

2 Responses to “CD-39: Royce, Chen, and Chen SuperPAC Spend $2.7 Million or How My Father Received Over 41 Feet of Mail”

  1. Greg Diamond said

    Jay Chen worked for Bain Consulting, which is sort of like working for McKinsey & Company. Romney owned and focused his efforts on Bain Capital, which is sort of like owning and focusing his efforts on Bear Stearns.

    Jay had no control over what his brother Shaw Chen’s SuperPAC put out. Royce’s campaign will have outspent both Jay and his brother combined by over 3 to 1.

  2. “Jay had no control over what his brother Shaw Chen’s SuperPAC put out”

    Really?

    Omg, the wars of semanitcs to sidestep actual transparency and ethics are killing me! Not just in this situation but so many others.

    “I did NOT have sexual RELATIONS with that woman” Ah, the good ole days.

    Who knew Noah Webster would be a more important force in modern politics than Daniel Webster.

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