Third Supervisorial District: Todd Spitzer in the Mail
Posted by Chris Nguyen on May 9, 2012
Excluding the Anaheim TOT mail (which has nothing to do with the June election), I received my fifth mailer of the primary election cycle yesterday. The first mailer was from Congressman Ed Royce’s campaign on April 4, the second one was from Todd Spitzer’s campaign for the Third Supervisorial District on April 19, the third one was another Royce piece on April 28, the fourth one was another Spitzer piece on May 1. This mailer is the third I’ve received from Spitzer’s campaign, and the fifth I’ve received from any campaign this cycle.
This piece is obviously geared toward Republican voters.
The side with the address label has the two-star Republican elephant along with a large font highlighting Spitzer’s “Local Elected Official of the Year” award 12 years ago from the OCGOP. It also has a picture of Spitzer with OCGOP Chairman Scott Baugh. “Todd Spitzer” is the largest font on the page, is part of his campaign logo, and is repeated again in the caption under the picture with Baugh, thereby repeating his name thrice as a way to reinforce name ID even among voters who won’t flip the piece over to read the other side (I guess technically it’s four times since the paid for by message has his name, but that’s in the fine print).
The other side of the piece emphasizes conservative Republican values. It includes a big CRA logo (with the official three-star Republican elephant) highlighting Spitzer’s CRA endorsement, including a quote from CRA Vice President (and OC Political blogger) Craig Alexander. The piece also includes bullet points listing Republican stances on taxes, pensions, and crime, along with Spitzer’s membership on the Republican Central Committee and “A” rating from the Howard Jarvis Taxpayers Association. This side of the piece also repeats Spitzer’s name in large type thrice, again reinforcing name ID even among voters who won’t read the piece and who received the piece in the mail with the address/postage side face down.
A subtle touch is the photo which has a clearly visible North Orange County Conservative Coalition logo on the banner behind Spitzer at the speech he was giving. A casual reader might not notice the logo. It does, however, catch the eye of anyone who recognizes the logo.
This is the first mailer from any campaign in quite a while that doesn’t include the needless logos that I admonished campaigns about in this post.
This is the first Spitzer mailer I’ve received that isn’t a four-pager that opens up. This is a two-sided 8.5″ x 11″ piece.